Some members won’t want to download an app; offer them text to give. Others won’t want to give by texting. Offer them an app. Use both to help you bring in more money.
JustGiving reported that they’ve seen an increase in donation activity and conversation on WhatsApp, which is now the most-used messaging app in the world. Other mobile fundraising platforms, like Good Exchange, are also integrating WhatsApp into their fundraising services.
While you can create a PayPal donate link on the fly, you may also want to create a PayPal donate button. One advantage of creating a donate button is that you can embed the button on a web page or an email.
Why would a person want to give a donation by text? Well, there are a lot of reasons. It’s simple. It’s fast. It’s easy, to name a few. Everyone knows how to send a text message. And everyone carries their phone with them pretty much 24/7. So, there you go.