There is a lot of research indicating that your nonprofit will raise more money with an SMS donation service in the mix than it will without one. Offering SMS donations to your donors increases the number of opportunities your organization will have to collect donations from prospects.
Recently, Will Schmitt of Classy posted a blog discussing the limitations of text to give and text to donate services (he distinguishes the two). The blog does point out some interesting considerations, but it overstates the limitations of text to give.
Whether linking a card or a bank account, if the donor only wants to enter credit card/account details once, she will have to create a PayPal or GMG account to store the account details to use in subsequent donations.
When a prospective donor opts in to your keyword, by law you must inform them of the number of future text messages you plan to send them per month. You must also give them clear instructions for how to stop receiving future messages from your organization. We take care of this for you so you don't have to worry about being in compliance.