Recently, Will Schmitt of Classy posted a blog discussing the limitations of text to give and text to donate services (he distinguishes the two). The blog does point out some interesting considerations, but it overstates the limitations of text to give.
Many nonprofits are using text to donate services with good results. While there are always exceptions, the majority of our customers bring in substantially more in donations than they pay in fees for the service. Below are a few case studies showing the effectiveness of our text to give service.
One would think that a recession would make people more tight-fisted. But IRS data shows the opposite. For example, during the Great Recession, individuals and households dug down deeper and contributed more to charity. Even though there was a sharp decline in both household income and household wealth from 2006-2012, there was an uptick in charitable donations of 2.7% during this period.
Retaining donors, getting them to come back again and again to give, is an essential element in growing your revenues and donor base. If you want growth, focus on donor retention.