Every LPFM radio station is required by law to be associated with a charity or nonprofit of some sort. Therefore, SMS donations are a win-win, because they give LPFM radio stations an easy way to fulfill their charitable requirements. Text to give also makes it easier to find sponsors as well as raise funds for their nonprofits.
Many nonprofits are using text to donate services with good results. While there are always exceptions, the majority of our customers bring in substantially more in donations than they pay in fees for the service. Below are a few case studies showing the effectiveness of our text to give service.
Why do nonprofits use text to donate services? In short, because it works. Texting is probably the most common use for mobile devices around the world. And if you're planning to acquire the next generation of millenial donors, you're much more likely to reach them via text than through any other medium