text blasts

Why Text to Give?

Why Text to Give?

Recently, Will Schmitt of Classy posted a blog discussing the limitations of text to give and text to donate services (he distinguishes the two). The blog does point out some interesting considerations, but it overstates the limitations of text to give.

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[UPDATED] Legal Compliance in Text Message Marketing

[UPDATED] Legal Compliance in Text Message Marketing

When a prospective donor opts in to your keyword, by law you must inform them of the number of future text messages you plan to send them per month. You must also give them clear instructions for how to stop receiving future messages from your organization. We take care of this for you so you don't have to worry about being in compliance.

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How Many Texts Should I Send to My Subscribers Per Month?

How Many Texts Should I Send to My Subscribers Per Month?

Think of texting a bit like email. You don't want to inundate your subscribers with messages. This may annoy them and cause higher unsubscribe rates. However, when used strategically, text blasts are effective touch points that nurture subscribers down the donation funnel.

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