Recently, Will Schmitt of Classy posted a blog discussing the limitations of text to give and text to donate services (he distinguishes the two). The blog does point out some interesting considerations, but it overstates the limitations of text to give.
When a prospective donor opts in to your keyword, by law you must inform them of the number of future text messages you plan to send them per month. You must also give them clear instructions for how to stop receiving future messages from your organization. We take care of this for you so you don't have to worry about being in compliance.
Many nonprofits are using text to donate services with good results. While there are always exceptions, the majority of our customers bring in substantially more in donations than they pay in fees for the service. Below are a few case studies showing the effectiveness of our text to give service.
Think of texting a bit like email. You don't want to inundate your subscribers with messages. This may annoy them and cause higher unsubscribe rates. However, when used strategically, text blasts are effective touch points that nurture subscribers down the donation funnel.