You've just signed up for our text to donate service, and now you're looking for guidance on how to execute a successful text donation campaign. You may be wondering: What do I do next? How do I ensure I raise as much money as possible?
Recently, Will Schmitt of Classy posted a blog discussing the limitations of text to give and text to donate services (he distinguishes the two). The blog does point out some interesting considerations, but it overstates the limitations of text to give.
Although you need to have realistic expectations of the effectiveness of social media for revenue generation, there are some definite tactics that can increase your chances of getting donations on social.