Why do nonprofits use text to donate services? In short, because they work. But how does text to donate work? And why does it work so well? Read on to find out.
Why is the ability to donate through a text message so popular? As money gets increasingly more digital, most people aren’t carrying around cash on them. Plus, just about everyone in the first world who is at least 14 has a cell phone. Donating by sending a single text is also quick, doesn’t require any confusing steps, and can be done immediately. Gaining the ability to receive text donations gives fundraising a huge boost.
Setting up an effective text to donate program for your organization requires a good deal of forethought and planning before launching. Remember, just because you have a keyword and a short code doesn't mean that all of a sudden you'll get a stampede of prospective donors sending you money. Raising funds means you have to spend time building up your brand's credibility, raising awareness for your cause, and growing your community.