How does texting a donation work? Read this blog post to find out.
Why is the ability to donate through a text message so popular? As money gets increasingly more digital, most people aren’t carrying around cash on them. Plus, just about everyone in the first world who is at least 14 has a cell phone. Donating by sending a single text is also quick, doesn’t require any confusing steps, and can be done immediately. Gaining the ability to receive text donations gives fundraising a huge boost.
Why do nonprofits use text to donate services? In short, because it works. Texting is probably the most common use for mobile devices around the world. And if you're planning to acquire the next generation of millenial donors, you're much more likely to reach them via text than through any other medium
Setting up an effective text to donate program for your organization requires a good deal of forethought and planning before launching. Remember, just because you have a keyword and a short code doesn't mean that all of a sudden you'll get a stampede of prospective donors sending you money. Raising funds means you have to spend time building up your brand's credibility, raising awareness for your cause, and growing your community.