Retaining donors, getting them to come back again and again to give, is an essential element in growing your revenues and donor base. If you want growth, focus on donor retention.
Setting up an effective text to donate program for your organization requires a good deal of forethought and planning before launching. Remember, just because you have a keyword and a short code doesn't mean that all of a sudden you'll get a stampede of prospective donors sending you money. Raising funds means you have to spend time building up your brand's credibility, raising awareness for your cause, and growing your community.