Every LPFM radio station is required by law to be associated with a charity or nonprofit of some sort. Therefore, SMS donations are a win-win, because they give LPFM radio stations an easy way to fulfill their charitable requirements. Text to give also makes it easier to find sponsors as well as raise funds for their nonprofits.
According to Daryl Hatton, CEO of Fundrazr, most campaigns are funded by family and friends. This makes sense. However, most people do not have enough "rich uncles" to cover hefty medical expenses. Pinning your hopes on the charity of strangers is not typically a good gamble.
So how do you reach those people? How do you ask for money without it being intimidating or awkward?
Don’t sweat it! Here are 7 tips for breaking down that communication barrier.