Integrating Text to Give with GoFundMe or CrowdfundingBy Eric Bryant,
We're often asked, "How do I use your text to donate service to promote my GoFundMe campaign?" Customers want to know how to use text to give to spread awareness and bring a larger audience to their GoFundMe or crowdfunding campaign. And of course customers want to know if setting up a text to donate will help them raise more funds on GoFundMe overall.
We Integrate with GoFundMe
The first thing to know is that our text to pledge service integrates with GoFundMe out of the box. When you sign up, you're asked for your "donation link". That can be your unique GoFundMe checkout link.
GoFundMe is mobile-friendly. So, when a prospective donor texts your keyword to your short code, we can send her back a welcome message along with your GoFundMe link. It might look like this:
When the prospective donor clicks the GoFundMe URL above, he is directed to a mobile-friendly GoFundMe page where he can complete his donation. So, this is one way you can integrate your text to give service with a crowdfunding service like Indiegogo, Kickstarter or GoFundMe:
Differences Between GoFundMe and Text to Donate
It's important to note that crowdfunding platforms like GoFundMe are very different than text to donate services like ours. Although they can synergize very well, here are some important differences to be aware of.
GoFundMe Customers Are Different
Our service is geared toward actual nonprofit organizations, whereas crowdfunding sites like GoFundMe cater to individual fundraisers. In our experience, individuals raising funds for a personal or familial cause don't tend to do very well with text to donate. By contrast, 90% of the campaigns on GoFundMe seem to be administered by individuals.
The Types of Campaigns Tend to Be Very Different
A large percentage of GoFundMe campaigns tend to be individuals raising funds for medical expenses or education expenses. Then you have the film and art projects. By contrast, we receive very few inquiries for medical or film projects.
Campaign Duration Seems to Be Very Different
GoFundMe campaigns tend to be between 1 and 3 months. They are short-term campaigns to rally supporters around a specific goal. However, text to donate campaigns tend to be ongoing, throughout the year. Many of our customers keep our service for 6 months or more, using it in several different campaigns throughout the duration of their subscription.
Effectiveness Rates of GoFundMe Are Much Lower
As we reported in this post, crowdfunding sites have pretty abysmal success rates. The big challenge with these sites is that you're an individual struggling to gain credibility and legitimacy outside your kin group. When you're just an individual raising money for a familial or personal illness, no one really knows who you are. It's not like you're being endorsed by a nonprofit or media publication that gives third-party validation. How do you convince prospective donors you're trustworthy?
In fact, the chances you will raise much money on crowdfunding sites are slim to none. The sites don't do any of the promoting and brand-building for you. You, the individual, must convince and persuade total strangers that your cause is worthy of giving, and this can be a huge obstacle to overcome.
Nerdwallet reported that slightly more than one in 10 health-related online campaigns reached their goal. A study by Bothell found that 90 percent of the 200 GoFundMe campaigns it analyzed didn't reach their goal, and that, on average, fundraisers only got 40 percent of what they asked for.
"For a lucky few, these sites are a lifeline. For most people, they are worthless," wrote Gabriela Del Valle in "The Outline". "Crowdfunding doesn't help everyone," Del Valle wrote. "In fact, it doesn't help most people."
GoFundMe Isn't Going to Do any marketing for you. We will.
Another reason crowdfunding campaigns aren't as effective is lack of marketing. Sites like GoFundMe don't do any promoting for you, and most campaigners don't specialize in marketing or know how to do it effectively. As a result, campaigners fail to reach their target audience.
On the other hand, if you order our Pro Plan, we do some promotions for you. We post your fundraiser on our social media channels weekly. We also offer you up to 6 text blasts per month that you can use to connect with your subscriber base.
Align Your Text to Donate and Crowdfunding campaign with a Nonprofit
If you want to get the maximum synergy from a fundraising campaign, we recommend that you use the triple-threat: Crowdfunding site + Text to Donate + Nonprofit Backing.
Securing the sponsorship or backing of an official nonprofit helps give your campaign the credibility it needs to foster trust among prospective donors outside your kin group. The text to donate will extend your reach into the offline world and turbo charge your marketing efforts. And the crowdfunding site will give you the ability to effectively reach friends, family and second level connections.