How to Set Up a Text to Donate Program for Your NonprofitBy Eric Bryant,
In our last post, we talked about some general tips on how to collect donations. We explained that there are two types of text to donate service. One requires registration with a donations processor and cell phone provider and charges a set donation amount to the donor's phone bill. The other does not require carrier registration and sends the donor to a mobile-friendly checkout where he pays with credit, debit or bank account.
However, setting up an effective text to donate program for your organization requires a good deal of forethought and planning before launching. Remember, just because you have a keyword and a short code doesn't mean that all of a sudden you'll get a stampede of prospective donors sending you money. Raising funds means you have to spend time building up your brand's credibility, raising awareness for your cause, and growing your community.
Building Brand Credibility
By and large, the organizations which are most successful are those that have some brand recognition or brand franchise before they start their text to donate campaign. When prospective donors don't know who you are or what you're about, they will be hesitant to donate to your charity. You need to ensure that your website, social profiles, news releases and printed materials all communicate an esthetically-pleasing, clear and compelling brand identity.
We help you build brand credibility with our Smart and Pro Plans. If you order one of these plans, we will post social media content about your organization on our Facebook and Twitter business pages. Since we've been in the business since 2008, we've gained good credibility among our peers and audiences. By posting on our social pages, we lend you some of our social proof, which increases your nonprofit's credibility. For example, if a Twitter feed of 2,500 followers or a Facebook business page with 2,600 fans is mentioning your nonprofit, then that can influence the perception of your brand.
Raising Awareness for Your Cause
Before you start trying to acquire pledges by text, people need to know about your cause. They need to understand how it benefits society, and they need to feel good about how your organization is achieving the mission. As stated, social media is a great way to raise awareness, but it's not the only way.
Free tools like Headtalker allow you to amplify the reach of your message for free. Another tip is to search Quora for posts about your cause or mission and then post content about your organization in these threads. And of course, don't forget Facebook Groups, which can be excellent tools to spread awareness for your charity.
How to Grow Your Community
Building an engaged, loyal community of followers around your brand is essential to maximizing the amount of funds your organization raises. Your community is what will produce the brand evangelists who will not only support you but will tell others about the great things your organization is doing.
We help you with this because our short code allows your prospective donors to opt in to receive additional messages, alerts or news from you. They not only can donate to your charity, but they become subscribers you can text blast with inspirational messages, special events, and insider deals. Research shows that the more loyal your fans are, the more they donate per transaction.
Try our text-to-donate service, and start raising funds today.