How to Collect DonationsBy Eric Bryant,
One of the advantages of the carrier-billed text to give services is that they make it easier and faster for donors to give to your organization. However, these types of text to give services also have drawbacks. It can often take many weeks to receive your funds from the mobile carriers, and donors are usually limited in the amount they can give (usually $5 or $10). In addition, these services typically have lots of red tape, take many weeks to set up, and incur hidden fees that make most nonprofits ineligible.
By contrast, we offer a text to donate service that does not charge the donor's cell phone bill. (In a previous post, we talked about how you can get donations using Paypal.) Instead, we send your prospective donors a link to check out via Paypal (or the payment gateway of your choosing). A challenge to our type of text message donation system is that there can be a higher abandonment rate, however we mitigate this risk through our Donation Collection Assistance program and other auxiliary services.
Donation Collection Assistance
Soliciting Donations on Your Behalf
One thing we offer that our competitors don't is donation collection assistance. If you purchase either our Smart or Pro Plan, you'll get several hours of donation collection assistance (and social media promotions) as part of your package. This means we will actively text your subscribers and prompt them to complete any outstanding donations. We also solicit donations on your behalf using our social media channels.
With this add-on service, you may request that we send collection reminders to your subscribers up to 6 times in a month. This helps bring back any prospects who abandoned checkout before completing their donations. All you have to do to use this service is just send us an email requesting a collection text message to be sent out.
Social Media Promotions
We offer other ways to help you collect donations. For example, we provide social media promotions with our premium plans. We schedule social media posts to go out on our Facebook and Twitter feeds, which have over 5,000 followers combined. This gives your campaign an added boost of awareness.
We also promote your organization in relevant Facebook groups, in Twitter conversations, and on our Instagram page. You can send us photos of your fundraising events or marketing material, and we'll publicize your keyword and short code to our Instagram followers. We may also publicize your charity on Quora.
As you can see, Gnosis Media helps you get new prospective donors and works to collect donations from them. You don't just want subscribers. You want those subscribers to turn into actual funds in your bank account. We help you collect more than you would on your own by leveraging the power of our network. Sign up for our text to donate service today.