Why Use a Short Code for Donations?

Why Use a Short Code for Donations?

If you are a nonprofit, of course you aren't required to use a short code for collecting donations. We always say that you should use whatever technology gets you the best results. But if you do plan on using short codes for your fundraising or marketing, here are a few ways a keyword and short code can facilitate donations.

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Text 77948: How Does This Short Code Work?

Text 77948: How Does This Short Code Work?

Essentially, these 5- or 6-digit numbers are miniature phone numbers. They’re actually called Common Short Codes (CSC), and they’re programmed to respond to specific keywords.

Short codes are convenient for sending mass messages out to people regularly. They also work very well for the purpose of raising money.

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Myth: People Don't Like Getting Text Messages

Myth: People Don't Like Getting Text Messages

Unsolicited text messages? Bad. Very bad. Our mobile phones are considered by many to be the last bastions of privacy. Solicited text messages, however? Good. Very good. People like them. They’re ok. Nothing to be afraid of.

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How Do I Raise More Funds for My Nonprofit?

How Do I Raise More Funds for My Nonprofit?

Know what we’ve learned in 10 years of helping nonprofits raise money? We don’t have the first darn clue about how you’re going to raise more funds for your nonprofit.

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Marketing & Positioning Your Nonprofit for Success

Marketing & Positioning Your Nonprofit for Success

As a development professional, you wear many hats. Your job is to figure out how to bring money into the organization. You may have little time or resources for broader marketing initiatives. But what you do is, in fact, marketing, so here’s a starting point for marketing your nonprofit.

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